What is a rate card?

A rate card is a document that outlines the prices, fees, and charges for advertising, marketing, or other services offered by a media outlet, agency, or service provider. It typically includes information such as the cost per ad placement, package deals, discounts for bulk orders, and any additional fees for special features or services.

Rate cards are used by businesses and advertisers to understand the cost of advertising or marketing with a particular media outlet or service provider. They help both parties negotiate and agree on pricing terms before entering into a commercial agreement.

Rate cards are often updated regularly to reflect changes in pricing, availability, or services offered. They are an essential tool for businesses and advertisers to budget and plan their marketing and advertising strategies effectively.